This article describes a set of procedures, also known as search engine optimization (SEO), which helps web pages to obtain better positions in search engine’s search pages.
You might be wondering the reasons your web site is not getting much internet traffic. After all your web site took lots of financial and human resources, but unfortunately like so many web sites, it is quite unknown and as a result it does not get enough internet traffic to make it financially viable.
Did you know that about 80 percent of all web site traffic originates from search engines? Yes, it is true! Listing near the top page of search engines and obtaining the attention of your target audience should be a main priority for any web site internet promotion.
And the good news about this is that improving a web site position in search engine pages may be done for free. How? Using search engine optimization (SEO) techniques.
There are many ways to promote a web site. Some promotions are paid and some are free. Among the free ones, the search engine optimization techniques enable web sites to become search engine friendly. In other words, it makes website pages to accept the search engine crawler in a friendly way. These techniques will be some of the steps one will have to use to obtain a better position in search engine’s pages, when searching for specific keywords, related to services or products offered by a web site.
Search engine optimization steps for a web page:
Title:
The html Title tag is a very important element and must include the most important keywords or phrases, which best represent the products or services offered by the web page. It should not contain more than 60 characters.
Keywords:
The html meta Keyword tag should have all the keyword phrases which best represents the products or services offered by the web page. Avoid repeating keywords and bad use of capital letters. It should not contain more than 250 characters.
Description:
The html meta Description tag is a description of the web page, which will be displayed by the search engine. Make sure it contains keywords phrases. Avoid repeating keywords and bad use of capital letters. It should not contain more than 200 characters.
Keywords in Headings:
Keywords in Headings tags (h1) will be interpreted by search engines as being an important keyword relevant to the web page, and it should be looked for and indexed by the search engines.
Web page text:
It is a good practice to include informative text one every page, using natural language and appropriate keywords. It should contain more than 200 words. Informative text should be placed in the html Body section of the web page.
Keywords in Alt Tags:
Every html picture “img” tag should contain an ALT tag with an appropriate description. Keywords should always be used when appropriate.
Keywords in Anchor Tags:
Every html hypertext link “a href “ should contain a TITLE tag with an appropriate description. Keywords should always be used when appropriate.
Robots.txt file:
Make sure there is a robots.txt file in you web site directory. This is a text file created by the webmaster, which will guide the search engine´s crawler when indexing a web site.
There are some cases in which one might not want to have some web pages indexed. This way thru the use of robots.txt, one will have control over which pages will be indexed and made available to the search engines.
User-agent: *
Disallow: /tmp/
Disallow: /data/
HTML code validation:
Search engine’s crawlers become more efficient when indexing web pages with no html errors. Beware that some html errors can make search engine crawlers to give up indexing web pages. So it is recommended for those web pages to be indexed, there should be no html errors.
Links:
Links are very important to search engines. The quality of links and whether it is reciprocal or not, are important factors in evaluating the importance of a web page. Links from web sites with higher page ranks are a plus.
Registering with Directories and Search Engines:
It is very important the registration of a website with directories and search engine web sites. It is a way of telling the world that your web site exists. Avoid using automatic search engine/directory registration.
Search engine optimization has become a very important set of procedures which helps web sites to become more relevant to search engines. To obtain an increase in internet traffic will take some time. It probably will take some kind of additional promotion too. But anybody in need of higher internet traffic, free search engine optimization might be considered his first option.
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How to Get Search Engine Traffic to Your Blog?
GOOGLE ADSENSE
Do you know Google Adsense? Google AdSense is a wonderful advertising concept that was conceived by Google some time back. Though new advertising concepts keep coming up all the time, this one is something that is altogether different.
AdSense (Google’s advertising program) presents an earning opportunity to the website owners by allowing Google to post advertisements on their websites. These advertisements are either text advertisements or image based advertisements. Of course, the website owners need toenroll to the AdSense program through Google’s website (https://www.google.com/AdSense) Google AdSense program requires you (the website owner) to include a piece of code (a programming script) on your website. You can add this piece of code anywhere in the html code of your website i.e. depending on where you want to position the advertisements (however, there are certain rules that you must follow while pasting this scripting code). This piece of code is what determines the structure of advertisements and their content (and this is what helps Google in floating the advertisements on your website). When people visit your website they are able to see these advertisements. Your earnings are based on how many Google Ads are displayed on your website and also based on how many times visitors to your website actually click on one of those Ads. The Google AdSense system calculates your revenue on per-click (CPC) and per-thousand-Ads-displayed (CPM) basis. The latter is also known as impressions.
For people who want to advertise their products and services through the Google AdSense system, it’s just a matter of signing up through Google Adwords program and letting Google know how much they want to spend towards advertising through Google AdSense. These businesses can specify the limit and Google AdSense system will accordingly serve their Ads so as to ensure that the specified limit is not crossed. Google AdSense increases the visibility of their business/ services and also increases traffic to their website; hence fulfilling their purpose of advertising.
ALEXA
Alexa is website that provide information about the traffic a website.
Alexa Rank can be description about hit visitor who visit a website that accorded by alexa.
Alexa Rank is very important for our website because some website service of commercial advertisement that give condition rank of alexa in certain restriction if we want to use services.
The Alexa Rank is calculated based calculation three month history that collected Alexta toolbar users. File also get from other source and combined with pageview and reach or visit the original web visitor and not a robot.
Here severeal steps to increase Alexa rank :
1. Install Alexa Rank Widger in your sidebar.
Alexa code can be downloaded at http://www.alexa.com/site/devcorner. Installation code in sidebar the same as with installation HTML code in general.
2. Install Alexa Plugin
Install Alexa toolbat ( http://www.alexa .com/site/download/). Setting our address website as main homepage from browser that we used
3. Writing Article about Alexa
Post article can be in the form topic about alexa, tips or something else aobut Alexa rank
4. Increase Visitor Traffic
Manner the best is post article that high value
5. Join in the forum or maliling list that appropriate with topic your website
Simple the way for interest visitor is leave link website blog at signature, espoused explanation short hit its contents.
Bing is New Search Engine from Microsoft
Althought still Beta version, Search Engine from Microsoft that name is Bing we can already enjoy.
Like Google Search, We can group searching based object web( for situs web page) and images( for images), however here also offered news ( for news) and xrank (for know who and what most searched at this time).
Try input keyword, The result is quite different from what offered by google, here’s preview of some of the first line of each the article that found. The result images is also quiet nice, can be search at based images landscape and portrait, face and shoulder, as well as parts of other body.
That also fun, the search result are displayed in one page, no matter how much the result. We can zooming images, which can be limited by filtering if you do not want to see parts of the body specific.
First impression, Bing is Fast and nice look. Link to Live Microsoft also provided, so please try on your own www.bing.com
